From the italicized and angular condensed headline font for the logo, to the vibrant color palette of oranges, reds and purples; I wanted this event brand to exude the same sense of growth and potential as the business-sports landscape already does.

A custom photoshop composite image was my primary visual element of this project, where I sought to combine sporting imagery (football play charts, chalkboard texture) with business elements (line graphs), with faded imagery of the downtown phoenix cityscape and desert landscape signature to Arizona and the American Southwest.